Shopify Internationalization for Selling in New Markets

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Shopify custom development services
custom Shopify development agency
Shopify Plus custom development experts

SPLIT Development sets up Shopify stores to sell in new countries: Shopify Markets, local currencies and languages, regional domains, duties and shipping, and separate expansion stores on Shopify Plus when one store isn’t enough. Star Pro Combat sells across the US, UK and EU from a store we built, and Meroda Cosmetics runs five regional stores we support.

150+

Projects delivered

7+

Years experience

custom Shopify development company

Shopify Internationalization Services

/01

Shopify Markets setup

  • Markets for each country or region with local currency and pricing
  • Languages and translated content, including product data and checkout
  • Local domains or subfolders with hreflang set up for search engines

/02

Expansion stores on Plus

  • Separate stores per region on Shopify Plus when catalogs, content or teams differ
  • Shared theme and design system across all regional stores
  • Product and inventory sync between regional stores

/03

Checkout and operations

  • Duties, taxes and shipping rates set up for each market
  • Local payment methods added where customers expect them
  • Size guides, units and content adapted per market

How We Approach International Stores

The right setup depends on how different your markets are, so we decide that first.

custom Shopify discovery

One store or several

Shopify Markets fits when markets share a catalog. Expansion stores fit when catalogs, prices or teams differ.

custom business logic in Shopify

Local, not just translated

Currency, payment methods, sizes and shipping are set up for each market.

transparent custom development process

Search engines covered

Hreflang, local domains and sitemaps tell Google which version to show in each country.

scalable custom Shopify architecture

Your team can run it

Translations and market content are editable in the admin without code.

Standards for International Launches

How we keep every market working

structured custom Shopify planning

Test orders per market

Checkout, taxes and duties are tested with real orders in each market.

clean custom Shopify code

Hreflang checked

Language and region tags are validated before launch.

stable Shopify integrations and functionality

Currency rounding

Prices are rounded to local formats so products don’t show odd amounts.

performance optimization in custom Shopify development

Speed per region

Page speed is checked from the main target countries.

QA and validation for custom Shopify builds

Zero downtime

Releases are planned so the store or site keeps working while new work goes live.

post launch support for custom Shopify development

Clean handover

You get documented code and full access to everything we built.

Our Internationalization Process

From your target markets to a store that sells in each of them

01

custom Shopify audit and discovery

Free review

We look at your store, target countries and current setup.

02

custom Shopify roadmap

Market plan

You get the structure: Shopify Markets or expansion stores, domains, languages and payment methods.

03

build custom Shopify solution

Setup

Markets, translations, domains, pricing and checkout are configured.

04

QA and launch for custom Shopify development

QA

Test orders, hreflang and translations are checked for each market.

05

support and iteration for custom Shopify builds

Launch and support

Markets go live one by one, and we fix issues found after launch.

Who Expands Internationally With Us

Brands that sell in one country and want to reach others without rebuilding the store. Agencies can order the same work under their own brand through white label Shopify development.

brands needing custom Shopify store development

Brands entering the US, UK or EU

Stores adding their first international markets.

Shopify Plus custom development for complex operations

Multi-region beauty and fashion brands

Brands with different catalogs or content per region, like Meroda Cosmetics.

companies needing Shopify custom app development

Stores with growing foreign traffic

Shops getting visits and orders from abroad without local prices or languages.

custom Shopify theme development for growing brands

Shopify Plus merchants

Larger brands planning expansion stores per region.

custom Shopify development services for ecommerce brands

Shopify Internationalization FAQ

What is Shopify internationalization?

Shopify internationalization is setting up a store to sell in several countries, with local currencies, languages, domains, taxes and payment methods.

What is Shopify Markets?

Shopify Markets is Shopify’s built-in tool for selling to several countries from one store. It manages currencies, languages, domains, duties and pricing per market.

Should I use Shopify Markets or separate stores?

Shopify Markets fits when markets share a catalog and team. Separate expansion stores on Shopify Plus fit when catalogs, content or operations differ by region.

How many languages can a Shopify store have?

A Shopify store can publish up to 20 languages. Translations are managed in the admin or through a translation app.

How do I keep SEO working across countries?

Use local domains or subfolders, hreflang tags and translated meta data, so Google shows the right version in each country.

How much does Shopify internationalization cost?

At SPLIT Development, internationalization work is billed from $35 per hour. The estimate depends on markets, languages and stores and comes after a free review.