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Magento to Shopify Migration
Development, E-commerce, Shopify
Jul, 16 2026

The Magento to Shopify Migration Checklist: Every Step Before You Move

Most Magento merchants don’t wake up one day and decide to migrate. It builds. A plugin update breaks checkout for the third time this year. A developer who understood the custom code leaves and takes six months of tribal knowledge with them. Hosting renewal comes in higher than expected, again. At some point the question […]

Beauty brands working on Shopify
E-commerce, Shopify, Ux/ui Design
Jun, 20 2026

Custom Shopify Design for Beauty Brands: What Makes a Store Actually Convert

Beauty is one of the most competitive categories on Shopify, and also one of the most forgiving of generic design, until it isn’t. A store can look polished and still lose sales for reasons that have nothing to do with aesthetics: a shade selector that confuses instead of guides, product photos that don’t answer the […]

Two business professionals discussing Shopify Plus development strategy
Development, E-commerce, Shopify
Jun, 11 2026

Shopify Plus Development: What It Actually Unlocks for Growing Brands

Shopify Plus development unlocks parts of the platform that standard Shopify keeps locked. Most brands discover the limits of standard Shopify the same way: they want to change something in the checkout and find out they cannot. Or they try to build a wholesale channel on top of their retail store and end up with […]

Comprehensive Shopify e-commerce solution for PetaJane, featuring product filters, detailed pages, and smooth navigation by Split Development.
E-commerce, Shopify
May, 19 2026

Shopify Theme Development: When a Custom-Built Theme Is Worth Every Dollar

If you’ve spent any time researching Shopify design options, you’ve likely seen the phrase “theme development” used in three completely different ways. One person means installing a template from the Theme Store. Another means making small Liquid tweaks. A third means building a fully custom storefront from scratch. These are not the same thing, and […]

web design agency, Split dev agency
E-commerce, Shopify, Ux/ui Design
May, 06 2026

How to Choose a Shopify Design Agency: Questions That Reveal Real Expertise

Most agencies look the same on the surface: clean portfolio, reasonable rates, confident pitch deck. The differences only show up later — in how they handle edge cases, how they think about UX, and whether they understand your business or just your brief. If you’re already comparing agencies, you’re past the inspiration stage. This guide […]

team reviewing ecommerce website design and structure before Shopify migration
E-commerce, SEO, Shopify
Apr, 21 2026

How to Move from WooCommerce to Shopify Without Losing Your SEO or Your Design

Moving from WooCommerce to Shopify is one of the bigger decisions a growing brand makes. It touches your rankings, your product data, your checkout, and everything your customers see. Done right, it’s a clean transition that sets you up for the next phase of growth. Done in a hurry, it’s months of cleanup work. This […]

ecommerce team analyzing website performance and facing conversion issues on laptops
E-commerce, Shopify
Apr, 20 2026

5 Signs Your Shopify Store Has Outgrown Its Theme — And What to Do Next

A Shopify theme is a smart call early on. Fast launch, clean design, no dev overhead. You’re live in days and focused on what matters: selling. But here’s what we see all the time at Split Dev: brands hit a certain scale, and the same tool that helped them move fast starts costing them growth. […]

shopify store development
Development, E-commerce, Shopify
Mar, 22 2026

Shopify development vs custom Shopify development: when to use each approach

Standard Shopify development builds on themes, apps, and native platform features to launch fast and keep maintenance low. Custom Shopify development adds bespoke apps, checkout logic, or a headless storefront for needs the platform can’t solve out of the box. For every brand building on Shopify, there comes a point where the question shifts from […]

UX designer reviewing ecommerce wireframe and checkout flow optimization on laptop
E-commerce, Ux/ui Design
Mar, 17 2026

Shopify UX optimization: the improvements that move conversion in 2026

Most Shopify stores don’t have a traffic problem. They have a UX problem. The average Shopify store converts just 1.4% of visitors into customers, according to Littledata’s analysis of 2,800 stores. Top-performing stores — the top 20% — convert at 3.2% or more. The top 10% reach 4.7% and above. That gap is not primarily […]

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