Shopify Theme vs. Custom Development: An Honest Breakdown for Growing DTC Brands
Best Shopify Agencies for Beauty & Cosmetics Brands in 2026
Beauty is one of the highest-converting categories on Shopify, and the platform has become close to default for direct-to-consumer cosmetics, skincare, and haircare brands. The global cosmetics market is forecast to reach roughly $800 billion by 2035, growing about 6% a year, and much of that growth is happening through DTC storefronts. But a beauty […]
SPLIT Development, Shopify Plus Agency is a Summer 2026 Clutch Global Award Winner
Aug, 03 2026
Shopify App Development: When Your Store Needs More Than the App Store Can Offer
Every Shopify store starts the same way. You install an app for reviews, another for upsells, a third for inventory sync, and within a year you’ve got fifteen apps running in the background, each one pulling its own weight and slowing everything else down. For most stores, that’s fine. The Shopify App Store has thousands […]
Jul, 16 2026
The Magento to Shopify Migration Checklist: Every Step Before You Move
Most Magento merchants don’t wake up one day and decide to migrate. It builds. A plugin update breaks checkout for the third time this year. A developer who understood the custom code leaves and takes six months of tribal knowledge with them. Hosting renewal comes in higher than expected, again. At some point the question […]
Jun, 20 2026
Custom Shopify Design for Beauty Brands: What Makes a Store Actually Convert
Beauty is one of the most competitive categories on Shopify, and also one of the most forgiving of generic design, until it isn’t. A store can look polished and still lose sales for reasons that have nothing to do with aesthetics: a shade selector that confuses instead of guides, product photos that don’t answer the […]
Jun, 11 2026
Shopify Plus Development: What It Actually Unlocks for Growing Brands
Shopify Plus development unlocks parts of the platform that standard Shopify keeps locked. Most brands discover the limits of standard Shopify the same way: they want to change something in the checkout and find out they cannot. Or they try to build a wholesale channel on top of their retail store and end up with […]
May, 19 2026
Shopify Theme Development: When a Custom-Built Theme Is Worth Every Dollar
If you’ve spent any time researching Shopify design options, you’ve likely seen the phrase “theme development” used in three completely different ways. One person means installing a template from the Theme Store. Another means making small Liquid tweaks. A third means building a fully custom storefront from scratch. These are not the same thing, and […]
May, 06 2026
How to Choose a Shopify Design Agency: Questions That Reveal Real Expertise
Most agencies look the same on the surface: clean portfolio, reasonable rates, confident pitch deck. The differences only show up later — in how they handle edge cases, how they think about UX, and whether they understand your business or just your brief. If you’re already comparing agencies, you’re past the inspiration stage. This guide […]
Apr, 21 2026
How to Move from WooCommerce to Shopify Without Losing Your SEO or Your Design
Moving from WooCommerce to Shopify is one of the bigger decisions a growing brand makes. It touches your rankings, your product data, your checkout, and everything your customers see. Done right, it’s a clean transition that sets you up for the next phase of growth. Done in a hurry, it’s months of cleanup work. This […]
Apr, 20 2026
5 Signs Your Shopify Store Has Outgrown Its Theme — And What to Do Next
A Shopify theme is a smart call early on. Fast launch, clean design, no dev overhead. You’re live in days and focused on what matters: selling. But here’s what we see all the time at Split Dev: brands hit a certain scale, and the same tool that helped them move fast starts costing them growth. […]
Mar, 22 2026
Shopify development vs custom Shopify development: when to use each approach
Standard Shopify development builds on themes, apps, and native platform features to launch fast and keep maintenance low. Custom Shopify development adds bespoke apps, checkout logic, or a headless storefront for needs the platform can’t solve out of the box. For every brand building on Shopify, there comes a point where the question shifts from […]