NUORO: Shopify Store for a Subscription Supplement Brand

NUORO is a Paris-based brand behind an all-in-one daily supplement drink: 71 ingredients in one stick, sold mainly by monthly subscription. We built the brand’s Shopify store from the client’s design. The product page puts the subscription offer next to the one-time price, and we integrated subscriptions first on Recharge and later on Skio. The project took 170 hours of development.

About

The drink combines organic fruit and vegetables, vitamins, minerals, probiotics and plant extracts in a single powdered stick. A box holds 30 sticks, one for each day of the month, which is why the subscription is the main way customers buy it.

Core Challenge

A supplement store has to explain a lot before anyone buys: what is inside, how it compares to other products, how quality is tested and what the subscription involves. NUORO came to us with a finished design and needed it built as a Shopify store that keeps all of that content readable, especially on mobile. The buy box also had to make the subscription offer clear next to the one-time price.

Development Solutions

We built a custom Shopify theme in Liquid from the client’s Figma layouts, section by section.

• A product page with a purchase selector that shows the one-time price and the subscribe-and-save price side by side, with the cost per day and the free shaker included in the offer.
• Content sections that explain the formula: ingredient groups, nutrient equivalents in everyday foods and the main benefits.
• A block comparing the monthly cost of NUORO with buying the same supplement types separately.
• Social proof: customer reviews, ambassador quotes and user survey results.
• A quality block with the independent lab testing details.
• An FAQ section and a responsive layout for mobile.
• Subscription integration, first on Recharge and later on Skio, with customers managing their deliveries in their account.
  
  

Client Result

NUORO sells through the Shopify store we built. The formula, the proof and the price sit on one page, and customers choose between a one-time order and a monthly subscription without leaving it. Subscribers change, skip or cancel deliveries in their own account, so these requests don’t go through customer support.

See more of our Shopify work for wellness and supplement brands.