WooCommerce to Shopify Migration for Woodies, a Custom-Fit Menswear Brand

About the Project

Woodies is a US menswear brand that sells custom-fit clothing online only. Customers design their own shirts, chinos, suits and outerwear, pick details like collar, cuff and pocket style, and get a fit calculated from a short size profile instead of a tape measure. If an item doesn’t fit, Woodies remakes it for free.

The store ran on WordPress with WooCommerce for years. In January 2026 the founder of Woodies, based in Salt Lake City, Utah, found SPLIT Development through search and Clutch and hired the team for a full WooCommerce to Shopify migration: products, customer accounts, order history and the search traffic the old site had built.

The Core Challenge

Moving a made-to-measure store without losing customers, data or rankings

A custom-fit store holds more data than a regular apparel shop. Returning customers have saved size profiles, and every product carries design options that change how the garment is made. All of it had to arrive on Shopify in working order, so a repeat customer could log in and reorder without entering measurements again.

Woodies also had organic rankings built over several years on WordPress URLs. Shopify uses its own URL structure for products, collections and pages, so every old address needed a matching new one. The brand could not pause sales during the switch.

Development Solutions

Full data migration. SPLIT moved the product catalog, customer accounts and complete order history from WooCommerce to Shopify with no data loss.

Site structure rebuilt for Shopify. Categories, product pages and content pages were rebuilt around Shopify collections and templates.

SEO preservation. Old WooCommerce URLs were mapped to their new Shopify addresses with 301 redirects, so search positions carried over after launch.

No-downtime launch. The switch from WooCommerce to Shopify happened without a pause in sales.

Client Result

The site and all of its data moved from WooCommerce to Shopify with no sales downtime and no product, customer or order data lost. Woodies kept its search positions through the move.

A team of two to five specialists worked with the founder through Slack and video calls. In his Clutch review, the Woodies founder rated the project 5.0 for quality, schedule and cost, and said the team was reachable at almost any hour despite the time difference with the US.