Shopify SEO Audit for Stores That Want More Organic Sales

Order an SEO Audit
See What We Check

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Shopify custom development services
custom Shopify development agency
Shopify Plus custom development experts

A Shopify SEO audit from SPLIT Development finds what keeps your store from ranking: duplicate product and collection URLs, indexing gaps, slow templates, thin content and missing structured data. You get a report with every issue ranked by impact and a 90-day plan your team or ours can follow.

150+

Projects delivered

7+

Years experience

custom Shopify development company

What Our Shopify SEO Audit Checks

/01

Technical SEO

  • Indexing: what Google crawls, skips or indexes twice
  • Duplicate URLs from /collections/…/products/ paths, filters, tags and variants
  • Canonical tags, robots.txt, sitemaps, redirects and 404 pages

/02

Speed and templates

  • Core Web Vitals on home, collection and product templates
  • Apps and scripts that slow the theme down
  • Structured data for products, reviews, breadcrumbs and the organization

/03

Content and AI visibility

  • Titles, meta descriptions and headings on key templates
  • Collection and product content gaps compared with competitors in search
  • How the store appears in Google AI Overviews, ChatGPT and Perplexity answers

How We Audit a Shopify Store

We start from your Search Console data, then check the store template by template.

custom Shopify discovery

Data first

Google Search Console and GA4 show which pages lose clicks and why.

custom business logic in Shopify

Shopify-specific checks

The checklist covers problems Shopify creates by default, such as duplicate product paths and tag pages.

transparent custom development process

Ranked by impact

Every issue gets a priority, so the first fixes are the ones that move traffic.

scalable custom Shopify architecture

Ready for developers

Technical fixes are written as tasks your developer can pick up without an SEO specialist on the call.

What Every Shopify SEO Audit Includes

Each audit ends with the same set of deliverables

structured custom Shopify planning

Full issue report

Every issue with the affected URLs, a screenshot and the fix.

clean custom Shopify code

90-day plan

A plan for the first three months, split into quick wins and larger work.

stable Shopify integrations and functionality

Keyword and page map

Which page should rank for which query, so your pages stop competing with each other.

performance optimization in custom Shopify development

Redirect check

A review of old URLs and redirects, especially after a move from another platform.

QA and validation for custom Shopify builds

AI search check

Answers to a set of prompts for your category in ChatGPT, Perplexity and Google AI Mode.

post launch support for custom Shopify development

Walkthrough call

A call to go through the findings and answer your team’s questions.

Shopify SEO Audit Process

From access to a 90-day plan

01

custom Shopify audit and discovery

Access

Read access to Google Search Console, GA4 and your Shopify admin.

02

custom Shopify roadmap

Crawl

A full crawl of the store with Screaming Frog and Ahrefs.

03

build custom Shopify solution

Analysis

Search Console data, templates, content and AI visibility reviewed.

04

QA and launch for custom Shopify development

Report

All issues ranked by impact, with the affected URLs and fixes.

05

support and iteration for custom Shopify builds

Plan and handover

A 90-day plan, with the option to have our developers make the fixes.

Who Needs a Shopify SEO Audit

Stores whose search traffic doesn’t match the work they put into products and content.

brands needing custom Shopify store development

Stores after a migration

Brands that moved from WooCommerce, BigCommerce or Magento and lost rankings. See Shopify migration.

Shopify Plus custom development for complex operations

Stores with flat organic traffic

Shops that keep adding products and posts but don’t see more visits from search.

companies needing Shopify custom app development

Brands planning a redesign

Teams that want to know which pages and URLs to protect before a new theme goes live.

custom Shopify theme development for growing brands

Brands entering new markets

Stores adding languages or countries that need the right URL structure and hreflang.

custom Shopify development services for ecommerce brands

Shopify SEO Audit FAQ

What does a Shopify SEO audit include?

A Shopify SEO audit from SPLIT Development covers indexing, duplicate URLs, canonical tags, redirects, site speed, structured data, on-page content and visibility in AI search. You get a report with every issue ranked by impact and a 90-day plan.

Why does Shopify create duplicate URLs?

Shopify makes each product available under several URLs, such as /products/name and /collections/name/products/name. Tag pages and filtered collections can add more versions. The canonical tag usually points to the main URL, but internal links and sitemaps still need checking.

How often should a Shopify store get an SEO audit?

Once a year is enough for most stores. Run an extra audit after a theme change, a platform migration or a sudden drop in organic traffic.

Can you fix the issues you find?

Yes. SPLIT Development is a Shopify development agency, so our developers can make the technical fixes. You can also hand the report to your own team.

Do you check visibility in ChatGPT and AI Overviews?

Yes. The audit includes a set of prompts for your category in ChatGPT, Perplexity and Google AI Mode, with notes on which sources those answers cite and what your store needs to appear in them.

What access do you need for a Shopify SEO audit?

Read access to Google Search Console and GA4, plus staff or collaborator access to the Shopify admin. Without Search Console data the audit is limited to what a crawl can show.