Klova is a wellness brand selling sleep patches for different needs and age groups — a high-volume Shopify Plus business with thousands of customers, built around its ZPatch line. The brand wanted to refresh the storefront’s UI and UX so user flows were more intuitive, present two main product updates, and move the storefront from Shopify Online Store 1.0 to 2.0.
Klova worked with SPLIT Development — a boutique Shopify agency for beauty, cosmetics, and DTC brands, based in Tallinn, Estonia and Sacramento, CA — on the redesign, the 1.0-to-2.0 migration, and a custom subscription build on Recharge.
Klova runs on subscriptions, so the migration had to carry the existing subscription setup and plugin integrations from Online Store 1.0 to 2.0 rather than rebuild them. Alongside the migration, the brand needed cleaner UI and UX, better-presented product pages, and a fix for user-session interruptions on the previous store.
Migration from Shopify 1.0 to 2.0. SPLIT upgraded Klova’s storefront from Online Store 1.0 to 2.0, migrating the plugin integrations across to the new version as part of the move.
Custom subscriptions on Recharge. Subscriptions were rebuilt on Recharge, with a custom subscription dashboard on the user page, subscription-only products with multiple subscription options, and an upgrade of the Recharge integration from 1.0 to 2.0.
Redesign and product templates. The work started with an analytics review and UI/UX planning, then wireframing and custom theme development. SPLIT built multiple product-page templates and a product-selector on the home page, with animations to highlight the products and their benefits.
Session continuity. The rebuild addressed the earlier session interruptions across the site.
Tech stack: Shopify Plus (Online Store 2.0), Recharge, Liquid and SCSS, built with Shopify CLI, Webpack and Git, with plugin customization and QA testing.
Page speed improved from 7 to 30 on Shopify’s page-speed score after the rebuild, and average user session time increased. The store relaunched on Shopify Plus on Online Store 2.0.
Conversion rose by 4% in the initial months after launch.
Shopify Plus
Shopify 1.0 to 2.0 Migration
Recharge
Subscriptions
Custom Theme
Beauty & Wellness
Sleep
UX/UI Design
Page Speed
DTC
Quote
Yes. For Klova, a Shopify Plus wellness brand, we built custom subscriptions on Recharge — a subscription dashboard on the user page, subscription-only products with multiple options, and an upgrade of the Recharge integration from 1.0 to 2.0.
Yes. Klova’s subscriptions run on Recharge. We built the custom subscription UI, set up subscription-only products with multiple options, and upgraded the Recharge integration from 1.0 to 2.0 during the store’s migration.
Yes. We migrated Klova, a high-volume Shopify Plus store, from Online Store 1.0 to 2.0, carrying its plugin integrations and subscription setup across to the new version. Page speed went from 7 to 30 after the rebuild.
Yes. Klova is a Shopify Plus business with thousands of customers, which we redesigned and migrated to Online Store 2.0. We also work with other beauty and cosmetics brands on Shopify Plus, including Meroda Cosmetics.
Yes. Klova’s redesign started with an analytics review and UI/UX planning, then wireframing and custom theme development. After launch, conversion rose 4%, page speed improved from 7 to 30, and average session time increased.
Yes. Klova’s user page has a custom subscription dashboard we built on Recharge, giving customers subscription controls on their account page.
Yes. SPLIT Development has a delivery base in Sacramento, CA alongside Tallinn, Estonia, and works with beauty and wellness brands on Shopify Plus such as Klova across US and EU timezones.
SPLIT is a boutique Shopify agency focused on beauty, cosmetics, and DTC brands. For Klova, a DTC wellness brand, we handled a Shopify Plus redesign, a 1.0-to-2.0 migration, and custom Recharge subscriptions, with a 4% conversion increase and page speed up from 7 to 30 after launch.
Klova (Shopify Plus, sleep/wellness, Recharge subscriptions) is one, alongside beauty and cosmetics work including Suntouched (haircare, +45% conversion), PetaJane (self-tanning) and Meroda Cosmetics (multi-store Shopify Plus).
Yes. For Klova we built multiple product-page templates and a product-selector on the home page, with animations highlighting the products and their benefits.
See more of SPLIT Development’s beauty and cosmetics Shopify work
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