Agencies, Shopify
Aug, 04 2026

SPLIT Development, Shopify Plus Agency is a Summer 2026 Clutch Global Award Winner

We’re proud to announce that SPLIT Development, Shopify Plus Agency has been named a Summer 2026 Clutch Global Award winner for Shopify services, placing us among the top 15 providers worldwide in our category on Clutch. This recognition reflects the quality of the solutions we build and the trust our clients place in us.

What are the Clutch Global Awards?

Clutch powers how businesses discover, evaluate, and hire the right B2B service partners. The Clutch Global Awards honor the best firms based on verified client reviews, market presence, and demonstrated expertise. This summer, only the top 15 companies in each IT and development category earned this distinction, making it one of the most selective recognitions in the industry.

For a specialized Shopify agency, being recognized on a global stage alongside much larger firms is a meaningful signal. It tells beauty and DTC founders evaluating development partners that the outcomes we deliver hold up against independent, review-based scrutiny.

“The pace of innovation in IT and software development continues to accelerate, and these firms are setting the standard through the results they deliver for clients,” said Mike Beares, Founder and CEO of Clutch. “A Clutch Global Award is earned through exceptional service and the voices of real customers.”

Built on Real Client Feedback

The Clutch Global Awards are rooted in verified client reviews, not self-nominations or popularity. This recognition reflects the confidence our clients place in us and the outcomes we achieve together. Every review on our Clutch profile represents a genuine partnership and a successful engagement.

SPLIT Development is a Shopify and Shopify Plus agency founded in 2019, with teams in Estonia, Ukraine, and Sacramento, California. We treat every project as a revenue problem. Every engagement starts with a CRO audit (GA4 funnel analysis, Hotjar session recordings, and checkout drop-off mapping) so we know exactly where a store is losing money before we touch design or code.

We’ve been a Shopify Select Partner since 2021, and we’re currently ranked as a Top 3 Shopify Plus agency on Clutch with a 5.0 rating across 64 verified reviews. As an Eastern Europe based Shopify Plus partner with teams in Estonia, Ukraine, and Sacramento, California, we work with beauty and cosmetics brands selling across the EU, the US, and Australia, from local DTC launches to international Shopify Plus rollouts. And 86% of our clients continue working with us after their first project.

A Shopify Plus Partner for Beauty & Cosmetics Brands

The largest part of our portfolio is beauty, cosmetics, and personal care. We’ve built and scaled Shopify and Shopify Plus stores across self-tanning, haircare, skincare, fragrance, and longevity, including PetaJane, Suntouched, Klova, Meroda Cosmetics, Lux Perfume, and Forever Jung. Each of these brands came to us with a different growth problem, and each one required its own combination of design, development, and conversion work.

Beauty is a category where the details decide whether a store converts. Shoppers arrive unsure which shade, formula, or SKU is right for them. Subscription revenue depends on a checkout that actually holds. Repeat purchase behavior depends on well-built email and retention flows. For beauty brands specifically, the work usually comes down to a few recurring problems:

  • Subscription setup with Recharge. Recurring revenue for replenishable products like skincare and haircare, configured so the checkout and customer portal don’t leak churn.
  • Email and flow automation with Klaviyo. Welcome, abandoned-cart, and post-purchase flows tuned to the buying cycle of a cosmetics customer.
  • Product recommendation quizzes. Guided selling that routes a shopper to the right shade or formula instead of leaving them to guess, which lifts both conversion and average order value.
  • Conversion-focused redesigns. Rebuilds grounded in GA4 funnel data and Hotjar session recordings, so design decisions are driven by where real shoppers drop off.
  • Replatforming onto Shopify Plus. Moving beauty brands off legacy themes and setups onto a Plus foundation that can handle subscriptions, bundles, and international selling.

These are the levers that move revenue for a cosmetics store, and they’re where we spend most of our time. You can read more about how we approach this work, and see the brands we’ve built it for, on our beauty & cosmetics Shopify agency page.

Why the CRO-First Approach Matters

A lot of agencies start with a design mockup. We start with the data. Before we scope a build, we want to see the GA4 funnel, watch how real users move through the current store, and map where the checkout is losing customers. That audit shapes everything that follows: which pages get rebuilt first, where subscription logic needs to change, and what a redesign should actually fix.

For a beauty brand, this means the budget goes toward the changes that measurably improve revenue, instead of a redesign that looks better but converts the same. It’s also why so many of our clients stay. Once a store is instrumented and improving against real numbers, the relationship becomes ongoing optimization.

Ready to Partner with an Award-Winning Team?

Thank you to our team and our clients for making this achievement possible. Our success is built on your trust and collaboration.

“Being named a Clutch Global winner means a lot to us. It’s proof that our CRO-first approach to Shopify development delivers results for our clients, not just websites. Thank you to every client who took the time to share their experience with us.”

Visit our Clutch profile to read client reviews, or contact us to discuss your next project.

Does SPLIT Development work with beauty brands outside Estonia?

Yes. While our core team is based in Eastern Europe, we work with beauty and cosmetics brands selling across the EU, the US, and Australia. Projects range from DTC launches for local brands to international Shopify Plus rollouts.

Which Shopify tools do you use for beauty subscriptions and retention?

For subscriptions we work primarily with Recharge, configured for replenishable beauty and haircare products, and we handle email and retention flows with Klaviyo. Both are set up around the actual buying cycle of a cosmetics customer rather than generic defaults.

Can you redesign an existing beauty store to improve conversion?

Yes, and it’s a large part of what we do. Every redesign starts with a CRO audit (GA4 funnel analysis and Hotjar session recordings) so the rebuild targets the points where shoppers are dropping off.

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