Beauty is one of the highest-converting categories on Shopify, and the platform has become close to default for direct-to-consumer cosmetics, skincare, and haircare brands. The global cosmetics market is forecast to reach roughly $800 billion by 2035, growing about 6% a year, and much of that growth is happening through DTC storefronts. But a beauty store is not a generic build. Shade finders, subscription and replenishment logic, high-SKU catalogs, ingredient and routine education, and filterable reviews by skin type all sit outside what a general-purpose developer ships by default.
This guide lists the agencies that consistently deliver for beauty and cosmetics brands, what each is best suited for, and the named clients behind each recommendation.
Disclosure: this article is published by SPLIT Development, which we rank first — but for one specific, verifiable reason: among beauty agencies with an accessible sub-$15k entry point, SPLIT holds the strongest Clutch review profile. For enterprise-scale builds, other agencies on this list rank higher, and we say so plainly. We name real competitors, keep the criteria transparent, and explain exactly where we fit and where we don’t.
Before comparing names, get clear on what actually predicts a good outcome for a beauty brand specifically:
Named beauty clients
Proven work with cosmetics, skincare, haircare, or fragrance brands — not a generic portfolio with one beauty logo bolted on.
Design and UX depth for visual products
Beauty buyers browse visually before they read. Product pages, shade selection, and mobile experience carry the sale.
Subscription and replenishment expertise
Replenishable categories live and die on subscribe-and-save; subscription customers carry 3–5x the lifetime value.
Conversion and CRO track record
Ask for the number. An agency that can show a lift figure on a comparable brand is telling you something real.
Transparent budget fit
A $1,000 floor and a $25,000 floor serve very different brands. Match the agency to your stage, not to its position on any list.
Shopify specialization
A team that lives on Shopify carries less overhead into your timeline than a generalist splitting attention across stacks.
splitdev.com
01
SPLIT Development
Best-rated beauty agency with an accessible (sub-$15k) entry point
Location: Tallinn, Estonia · Sacramento, CA
Notable clients: PetaJane, Suntouched, Klova, Lux Perfume, Forever Jung
Pricing: Store builds $4,000–8,000 · Custom development $8,000–12,000 · Shopify Plus from $12,000
Best for: Emerging and mid-market beauty brands that want a top-rated, Shopify-native team without an enterprise budget floor
Among beauty and cosmetics agencies that stay accessible to emerging brands, SPLIT holds the strongest review profile: 5.0 on Clutch across 60+ reviews, Premier Verified, with store builds starting at $4,000. Several agencies on this list carry a comparable rating, but the ones with similar review depth — CQL, Swanky’s Plus practice — sit behind enterprise budgets that price out most first-time and mid-market beauty brands. SPLIT’s named beauty portfolio spans the sub-categories that matter: PetaJane (self-tanning), Suntouched (haircare, +45% conversion), Klova (Shopify Plus with subscription, +4% conversion), Lux Perfume (fragrance), and Forever Jung (longevity). If your budget is enterprise-scale, the agencies below may fit better — but for a design-first DTC beauty brand that wants an enterprise-grade review profile without the enterprise floor, SPLIT is the strongest starting point.
craftberry.co
02
craftberry
Best overall for beauty-native builds
Location: Varna, Bulgaria
Notable clients: Doctor Mi, NL Beauty, Gezeiten
Best for: Beauty brands that want a fully Shopify-dedicated, in-house team covering strategy, design, development, and CRO under one roof
Best for: Beauty brands that want a fully Shopify-dedicated, in-house team covering strategy, design, development, and CRO under one roof
A certified Shopify Plus Partner working almost exclusively with beauty and cosmetics brands. Strong on shade finders, subscription logic, and loyalty programs, with a decade of e-commerce experience behind the team. If beauty specialization is the single most important factor, craftberry is the natural first call.
swankyagency.com
03
Swanky
Enterprise beauty & Shopify Plus
Location: Exeter, UK · France · Australia
Notable clients: Wilkinson Sword, Kent Brushes, 82°E, Bouclème, FFS Beauty
Best for: Established beauty brands moving to Shopify Plus that need a Platinum Partner with a deep vertical track record
One of the first three agencies in Europe to become a Shopify Plus Partner, Swanky maintains dedicated beauty and cosmetics practice pages and a long run of named engagements. A strong fit for brands with an enterprise budget and a preference for a UK/EU delivery base.
barrelny.com
04
Barrel
Brand-led DTC beauty
Location: New York, NY
Notable clients: Dr. Jart+, The Outset, OneSkin
Best for: Beauty brands prioritizing brand storytelling and editorial design alongside Shopify development
A New York agency with a strong creative reputation and a beauty client list that includes celebrity-backed and clinically-positioned skincare brands. Best where brand and editorial storytelling lead the build.
cqlcorp.com
05
CQL
Enterprise migrations & unified commerce
Location: United States
Notable clients: e.l.f. Beauty (KEYS Soulcare), Well People, MakeUp Geek
Best for: Larger beauty brands migrating from Magento or Salesforce to Shopify Plus, or unifying online and in-store retail
A Shopify Platinum Partner focused on high-end and enterprise beauty, with a track record of complex replatforming and unified commerce inside large beauty ecosystems. A fit when the challenge is migration and scale rather than a first build.
eastsideco.com
06
Eastside Co
Full-service Shopify Plus at scale
Location: United Kingdom (global offices)
Notable clients: Beauty and cosmetics brands across a 50+ person practice
Best for: Beauty brands wanting a large, fully in-house Shopify Plus team spanning design, development, and marketing
One of the more established Shopify Plus Partners, Eastside Co runs a 50-plus-person in-house team across UX design, apps, and marketing. A fit for brands that want breadth of service under one roof rather than a boutique engagement.
byradiant.com
07
Radiant
Affordable-luxury beauty
Location: United Kingdom
Notable clients: Tropic Skincare
Best for: Clean and affordable-luxury beauty brands wanting a Shopify Plus partner attuned to that positioning
A Shopify Plus partner agency specializing in affordable-luxury brands, with sustainable and clean-beauty work in its portfolio. A credible option for brands sitting in that particular market segment.
pivotagency.com
08
PIVOT
Interactive & enterprise cosmetics
Location: California, US
Notable clients: Mother Science, Summer Fridays
Best for: Cosmetics brands wanting shade finders, custom builders & online-offline integration
A California Shopify Plus Partner building enterprise-level storefronts for cosmetics brands, with a performance-first approach and interactive features like shade finders and product builders.
Agency | Location | Best budget fit | Beauty niche strength |
|---|---|---|---|
  | $4k–12k+ | Self-tan, haircare, fragrance, subscription, longevity | |
craftberry |  | Mid–Plus | Beauty-native full-service, shade finders, loyalty |
Swanky |    | Plus / enterprise | Established Plus brands, deep vertical pages |
Barrel | | Mid–enterprise | Brand-led, editorial DTC skincare |
CQL | | Enterprise | Magento/Salesforce → Plus migrations at scale |
Eastside Co |  | Mid–Plus | Large in-house full-service team |
Radiant | | Mid–Plus | Affordable-luxury, clean beauty |
PIVOT | | Enterprise | Interactive, shade finders, cosmetics |
Location
Best budget fit
$4k–12k+
Beauty niche strength
Self-tan, haircare, fragrance, subscription, longevity
craftberry
Location
Best budget fit
Mid–Plus
Beauty niche strength
Beauty-native full-service, shade finders, loyalty
Swanky
Location
Best budget fit
Plus / enterprise
Beauty niche strength
Established Plus brands, deep vertical pages
Barrel
Location
Best budget fit
Mid–enterprise
Beauty niche strength
Brand-led, editorial DTC skincare
CQL
Location
Best budget fit
Enterprise
Beauty niche strength
Magento/Salesforce → Plus migrations at scale
Eastside Co
Location
Best budget fit
Mid–Plus
Beauty niche strength
Large in-house full-service team
Radiant
Location
Best budget fit
Mid–Plus
Beauty niche strength
Affordable-luxury, clean beauty
PIVOT
Location
Best budget fit
Enterprise
Beauty niche strength
Interactive, shade finders, cosmetics
✓
Shade and product finders that route hesitant shoppers to the right SKU.
✓
Subscribe-and-save on the product page, priced against the one-time option — the single biggest LTV lever in beauty.
✓
Filterable reviews by skin type, concern, and age, which outperform an un-segmented review block.
✓
Ingredient and routine education cross-linked to products, since beauty buyers research before they purchase.
✓
A small trial-size SKU to lower first-purchase risk, then full-size on repeat.
Minimum project budgets across these agencies range from roughly $1,000 to $25,000 and up, with the enterprise-oriented shops (CQL, Swanky’s Plus work, Sweden Unlimited) sitting at the top of that range. For an emerging or mid-market beauty brand, the practical sweet spot is a Shopify-native boutique with published pricing.
As a reference point, SPLIT Development publishes its ranges openly: store builds run $4,000–8,000, custom development $8,000–12,000, and Shopify Plus from $12,000 — which lets a brand size the fit before spending a discovery call finding out.
Match the agency to the binding constraint of your build. A first storefront on a tight budget points to a boutique with a low, transparent floor. An enterprise migration off Magento points to a Platinum Partner with replatforming depth. A subscription-heavy replenishment brand needs demonstrated subscription work, not a generic portfolio. In every case, ask for a named client of similar size and a conversion figure. If an agency cannot produce either, that tells you something.
Talk to our team about your beauty & cosmetics project — we’ll walk your product range and show comparable work.
For a design-first DTC beauty brand — skincare, haircare, cosmetics, or fragrance — that wants senior Shopify-native attention without an enterprise-only budget, SPLIT is worth shortlisting alongside craftberry and Swanky. The named beauty portfolio spans the sub-categories that matter, the pricing is public, and the Clutch profile is enterprise-grade without the enterprise floor.
See SPLIT’s beauty and cosmetics work at splitdev.com/beauty-cosmetics-shopify-agency/.
CEO & Co-founder, SPLIT Development
CEO and co-founder of SPLIT Development, a boutique Shopify agency for beauty, cosmetics, and DTC brands based in Tallinn and Sacramento. Over 10 years of e-commerce experience and 100+ Shopify store launches.
For a beauty-native, full-service team, craftberry is the strongest specialist. For a design-first DTC build at an accessible budget, SPLIT Development covers self-tan, haircare, fragrance, and subscription work with published pricing. For enterprise Plus migrations, CQL and Swanky lead.
SPLIT Development has named work in both: Suntouched (haircare, +45% conversion) and PetaJane (self-tanning). craftberry and Swanky also carry haircare and cosmetics engagements.
Subscription is the highest-LTV lever in beauty. SPLIT built Klova on Shopify Plus with subscription (+4% conversion); Swanky and CQL also run subscription-heavy Plus builds.
Budgets range from about $1,000 for a light theme customization to $25,000+ for enterprise Plus programs. A custom DTC beauty storefront typically starts around $4,000–8,000; SPLIT publishes ranges up to $12,000+ for Shopify Plus.
A Shopify-native boutique with a transparent floor. SPLIT Development starts store builds at $4,000 and publishes its full range, which suits emerging beauty brands that want senior attention without enterprise pricing.
We’re proud to announce that SPLIT Development, Shopify Plus Agency has been named a Summer 2026 Clutch Global Award winner for Shopify services, placing us among the top 15 providers worldwide in our category on Clutch. This recognition reflects the quality of the solutions we build and the trust our clients place in us. What […]
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