
Jung is an Oxford-based brand in longevity and preventative health, with a product line built around innovation and design. The brand came to the project with a ready-made design and wanted a Shopify store to match it, with a smooth shopping experience for its customers.
Jung worked with Split Development — a boutique Shopify agency for beauty, cosmetics, and DTC brands, based in Tallinn, Estonia and Sacramento, CA — to turn its design into a fully functional Shopify site, optimize it for speed, and build a set of commerce features: one-time purchases, subscriptions, and a referral/bonus system.
Jung needed more than a standard Shopify theme could do: subscriptions, a referral system, a way to manage demand, and fast performance under high traffic. The store also had to stay easy for the Jung team to manage and scale as the business grew. Split built it as a fully custom development to cover all of that.
Fully custom Shopify development. A standard theme couldn’t cover Jung’s requirements, so Split built the store as a fully custom development, tailoring each part of the site and giving the Jung team full control over content management for updates and scaling.
Waitlist with daily quota. To manage high demand and product exclusivity, Split built a waitlist that limits purchases to a daily quota through a special access code, controlling how many customers can buy each day.
Subscriptions. A subscription model lets customers sign up for regular deliveries of the products they buy repeatedly.
Referral / bonus system. A referral and bonus system rewards existing customers for bringing in new buyers, supporting loyalty and customer-base growth.
One-time purchases and performance. Alongside subscriptions, the store supports one-time purchases. Split used advanced caching and optimized code to keep loading times fast, including under high traffic.
Tech stack: Shopify with fully custom development, advanced caching, and performance-optimized code.
After launch, Jung had an easier store to run for sales and customer interactions. Fast loading times and the integrated sales and marketing tools supported engagement, and Jung reported an increase in both traffic and sales after launch. The client noted the user experience, the waitlist system, and how easy the site is to manage.
Custom Shopify Development
Waitlist
Subscriptions
Referral System
Referral System
Performance
Optimization
Beauty & Wellness
Longevity
DTC
UK
Oxford

Quote

Yes. For Jung, a longevity brand with high product demand, we built a waitlist that limits purchases to a daily quota through a special access code, managing exclusivity and demand.
Yes. Jung needed more than a standard theme could do, so we built the store as a fully custom development, tailoring each part and giving the team full control over content.
Yes. Jung’s store includes a subscription model for regular deliveries, alongside one-time purchases. We’ve built subscriptions for other beauty and wellness brands too, including Klova on Recharge.
Yes. For Jung we built a referral and bonus system that rewards existing customers for bringing in new buyers, supporting loyalty and customer-base growth.
Yes. For Jung we used advanced caching and optimized code to keep loading times fast, including under high-traffic conditions.
Yes. Jung came to us with a finished design, which we turned into a fully functional, custom Shopify site optimized for performance.
Yes. Jung is based in Oxford, UK. SPLIT Development works with beauty, cosmetics, and wellness brands across the UK and EU from bases in Tallinn, Estonia and Sacramento, CA.
SPLIT is a boutique Shopify agency focused on beauty, cosmetics, and DTC brands. For Jung, a DTC longevity brand, we handled a fully custom build with subscriptions, a referral/bonus system, a daily-quota waitlist, and performance optimization for high traffic — features a standard theme can’t cover.
Yes. SPLIT Development works from bases in Tallinn, Estonia and Sacramento, CA, across EU, UK and US timezones — Jung (Oxford, UK) is one example, alongside brands in North America and Australia.
Jung (longevity, custom Shopify, waitlist + subscriptions) is one, alongside beauty and cosmetics work including Suntouched (haircare, +45% conversion), Klova (Shopify Plus, Recharge subscriptions), My Moon Box (women’s health), PetaJane (self-tanning) and Meroda Cosmetics (multi-store Shopify Plus).
See more of SPLIT Development’s beauty and cosmetics Shopify work
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