About the Project

Klova is a wellness brand selling sleep patches for different needs and age groups — a high-volume Shopify Plus business with thousands of customers, built around its ZPatch line. The brand wanted to refresh the storefront’s UI and UX so user flows were more intuitive, present two main product updates, and move the storefront from Shopify Online Store 1.0 to 2.0.

Klova worked with SPLIT Development — a boutique Shopify agency for beauty, cosmetics, and DTC brands, based in Tallinn, Estonia and Sacramento, CA — on the redesign, the 1.0-to-2.0 migration, and a custom subscription build on Recharge.

The Core Challenge

Migrating a high-volume Shopify Plus store from 1.0 to 2.0

Klova runs on subscriptions, so the migration had to carry the existing subscription setup and plugin integrations from Online Store 1.0 to 2.0 rather than rebuild them. Alongside the migration, the brand needed cleaner UI and UX, better-presented product pages, and a fix for user-session interruptions on the previous store.

Development Solutions

Migration from Shopify 1.0 to 2.0. SPLIT upgraded Klova’s storefront from Online Store 1.0 to 2.0, migrating the plugin integrations across to the new version as part of the move.

Custom subscriptions on Recharge. Subscriptions were rebuilt on Recharge, with a custom subscription dashboard on the user page, subscription-only products with multiple subscription options, and an upgrade of the Recharge integration from 1.0 to 2.0.

Redesign and product templates. The work started with an analytics review and UI/UX planning, then wireframing and custom theme development. SPLIT built multiple product-page templates and a product-selector on the home page, with animations to highlight the products and their benefits.

Session continuity. The rebuild addressed the earlier session interruptions across the site.

Tech stack: Shopify Plus (Online Store 2.0), Recharge, Liquid and SCSS, built with Shopify CLI, Webpack and Git, with plugin customization and QA testing.

Client Result

Page speed improved from 7 to 30 on Shopify’s page-speed score after the rebuild, and average user session time increased. The store relaunched on Shopify Plus on Online Store 2.0.

Conversion rose by 4% in the initial months after launch.